Aral Balkan

We are the makers of the new everyday things. We design and develop the virtual pens, telephones, newspapers, calendars, and door-handles that people interact with every single day. We are the virtual architects and the products that we design and develop have the power to determine whether people have a good day or a bad day.

In this session, Aral Balkan will outline the important role that user experience design plays in the making of virtual products and inspire you to see that it is your job – regardless of whether you make web sites, mobile apps, intranet systems, or ticket machines – to make this new world that we are crafting together not only usable and accessible but beautiful, fun, inspiring, pleasurable, delightful, and – dare I say – magical.

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